The Organic Trade Association’s (OTA’s) U.S. Families’ Organic Attitudes & Beliefs 2014 Tracking Study, a survey of more than 1,200 households, found that price has become much less of a barrier to purchasing organic products. Organic food usually costs a little more than non-organic. But a new study shows that an increasing number of American parents are willing to pay a little more on the highest quality and most healthy products. OTA partnered with KIWI Magazine to conduct a survey at the buying patterns of American households, who buy organic products, what are those products, and the reasons behind those decisions.
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