Retailers can combat supplement negativity on the front lines

The Organic Trade Association’s (OTA’s) U.S. Families’ Organic Attitudes & Beliefs 2014 Tracking Study, a survey of more than 1,200 households, found that price has become much less of a barrier to purchasing organic products. Organic food usually costs a little more than non-organic. But a new study shows that an increasing number of American parents are willing to pay a little more on the highest quality and most healthy products. OTA partnered with KIWI Magazine to conduct a survey at the buying patterns of American households, who buy organic products, what are those products, and the reasons behind those decisions.

Read the full article here:

http://newhope360.com/consumer/parents-will-pay-premium-organic-food