As many aspects of food labeling and marketing are regulated by FDCA, Coca-Cola argues that a private company such as POM cannot accuse the company of any labeling woes. POM accused the beverage behemoth for falsely labeling and advertising Minute Maid’s “Pomegranate Blueberry” juice. Recall that POM was also in legal battle with the FTC for claiming pomegranate juice was clinically proven to reduce the risk of heart disease, prostate cancer, and erectile dysfunction. POM Wonderful and Coca-Cola have been in legal dispute for years over deceptive labeling. Now, the Supreme Court is getting involved.
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