Captek Softgel International



Why baby boomers matter

The rebirth of environmentalism and the desire of many “retired” Boomers to embark on a “second act” in their lives, explore an increasing level of how today’s middle-aged embraced technology with enthusiasm. BoomAgers, a pioneering advertising agency in the aging space, and NMI, a leading research and global market intelligence provider to major brands, reported this as one of the most dramatic lifestyle shifts. The agencies synthesized proprietary data with strategic insight into the behavior and values of the Boomer consumer — which competes in the market segments for nutrition brands. Will this new “home-centric” lifestyle that baby boomers are geared towards serve a powerful catalyst for product and marketing innovation?

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