Boomer retirees present continued huge opportunity, report says
A recent report from the Natural Marketing Institute looks in details at how millions of boomers prefer healthy ingredients and supplements. In three years, more than 50% on the US population will be more than 50 years old and those retirees are expecting to live longer. One key chain in this group is the expectation to age at home, figuring out into the self-care scenario. As boomers continue to be caregivers, they are also providing supplements to those they are taking care of. Marketers now look at how this boomer retirees can offer huge opportunities and what the market can do to meet this shifting needs.
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