Cosmetics giant Avon ditches triclosan
Avon has announced that it will phase out triclosan—a harsh antimicrobial used in liquid soaps, body washes and more. However, Avon has not yet announced what will replace this ingredient. With the growing number of conventional brands such as Avon reformulating but still not eliminating all chemicals of concern, it’s more important than ever for companies excelling in quality, purity and transparency to communicate that message clearly to consumers and the retailers. Though these reformulations in mass market are positive efforts, such reformulations pose a challenge to but also emphasize a significant point of differentiation for natural brands.
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