The Eye Health Market: Still focused on supplements?
Last year, an Innova Market Insights data says, the number of health products launched on an eye health platform accounted for more than 3% of total supplement introductions. While food and drink launch positioned on an eye health platform did rise sharply in 2013—13% of launches using lutein—three-quarters of those launches were in baby food or pet food. Despite apparently of these rising levels in eye health claims along with lutein, zeaxanthin, and other carotenoids promotion, product launches still focused on supplements rather than food and drinks. Whether consumers use traditional supplements for their eye-care needs, or food and drinks, it remains to be seen.
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