Swisse Wellness on US sports nutrition sector: ‘We think there’s an opportunity in this space to make a big impact’
With the increasing rate of obesity, individuals are looking for healthy measures to aid them in improving their lifestyles. The changing consumer attitudes to these health levels in the U.S. and Australia give Swisse Wellness an opportunity to excite consumers with a new sports nutrition range that is not just focused on the muscle men. The Swisse Active Range is enriched with key amino acids and minerals, including magnesium, L-carnitine, and Co-Q10. The products will all be manufactured in the U.S., says Ulrich Irgens, executive vice president of Swisse Americas.