Cinnamon’s popularity is driving price
Over the last five years, use of cinnamon in foods has grown and 32% of all new product launches with cinnamon in that period happened in 2013. The suggestions that cinnamon help consumers manage blood sugar levels drive demand among food businesses. While the topic on cinnamon to lower blood sugar is still on debate, recent research suggests that cinnamon may be helpful as a supplement to regular diabetes treatment. Priorities have been set to enhance production in cinnamon producer countries. But heavy rainfall in producer countries has affected supply, a leading ingredients company has warned.
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