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How Much Does Marketing Drive Dietary Supplement Ingredient in Demand?

We are used to hearing of news about health product brands and its many benefits. But what about news coming from the ingredients sector? If a company announces it is scaling up production of an ingredient due to high demand—yet that ingredient isn’t really widely popular yet— smart industry members look into the numbers to determine whether that demand is real. Sometimes we too wonder, “Is the ingredient really hot, or are suppliers of that ingredient still working together to make that ingredient hot?” In cases of dietary supplement ingredients, what it is that could create the ingredient in demand?

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http://www.nutritionaloutlook.com/article/how-much-does-marketing-drive-ingredient-demand-2-20072