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NPA seeks input on message to countervail negative media reports on supplements
Recent negative media reports on supplements aren’t just a black eye in the industry. They represent that vitamins and minerals are too much of a good thing, which might sound like bad news for the dietary supplement industry and its legion of naive, pill-popping devotees. However, the rapid growth of natural products is attracting the attention of influential forces that are putting pressure to change the definition of “natural.” Supplementing poor diets of folks lacking nutrients has, in so many years saved lives. If this recent attack on vitamins is a fabricated scare campaign, NPA is calling on input from industry to craft a powerful, positive message.
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