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Unilever: Social media has brought a totally new dynamic to the business

Unilever shares how social media has brought a totally new dynamic to the business. “Social media has paved way to easy access through to the consumers in whatever space they are operating in,” says Phil Hood, consumer engagement centre lead for Europe at Unilever, adding that the biggest communication channel as of the moment, is email. Social media gives the consumer a voice, which they haven’t had before. Phil Food will be speaking about Unilever’s approach to customer care and how social media can make small changes in their own lives—changes that generally involve buying Unilever products.

Read the full article here:
http://www.foodnavigator-asia.com/Business/Unilever-Social-media-has-brought-a-totally-new-dynamic-to-the-business/